Welcome To
The AI Marketing Navigator
Dive into the world of digital marketing as it intersects with the cutting-edge advancements in artificial intelligence with “The AI Marketing Navigator.” This podcast is your compass in the evolving landscape of AI-enhanced marketing, offering you daily insights, strategies, and actionable tips.
Latest Episode
Episode 123: AI in the Wild – 185 Gen AI Use Cases from Google
In this episode of AI Marketing Navigator, Alex Carlson explores real-world use cases of generative AI across various categories, including customer agents, employee agents, code agents, data agents, security agents, and creative agents. Each category is discussed in detail, highlighting innovative applications and the potential impact of AI on marketing and business operations.
Episode 92: Flux LoRA Training Tool – Turn Selfies Into Design Assets
In this episode, Alex introduces the Flux LoRA Training Tool running on fal.ai, an AI company founded by Burkay Gur and Gorkem Yurtseven. The tool achieves improved efficiency and performance by reducing the number of parameters and weights in AI models, resulting in...
Episode 91: Bland.ai – AI Automated Phone Calls
Bland.ai is an AI tool that automates phone calls, specifically targeting cold calls and outbound sales. It allows users to make thousands of outbound calls and handle inbound calls simultaneously using an AI agent trained on specific prompts and instructions. The...
Episode 90: Marketers and AI Use – HubSpot 2024 AI Trends Report
The report from HubSpot titled '2024 AI Trends for Marketers' highlights the increasing adoption of AI tools in marketing workflows. The report reveals that AI tool usage has increased from 21% in 2022 to 74% in 2023. Marketers are using AI tools to boost their...
Episode 89: Daily Digest – HubSpot AI Search Grader, CodeSignal Simulations, Adobe Animate from Audio
In this episode of the AI Marketing Navigator, Alex discusses three key topics. First, he talks about HubSpot's new tool called the AI Search Grader, which helps brands understand their performance and ranking in AI search tools. Second, he mentions CodeSignal's AI...
Episode 88: Cursor – Bringing Coding to Your Marketing Department
In this episode, Alex Carlson introduces Cursor AI, an AI-enabled code editor that is gaining popularity in the AI community. He encourages marketers to use Cursor AI in combination with Claude 3.5 Sonnet to build free web-based tools that can generate leads. Alex...
Episode 87: Stori AI (Part 2) – User Experience & Agent Performance
In this episode, Alex Carlson reviews the AI marketing tool called Stori. He walks through the user experience and demonstrates how the tool can help with brand creation and content generation. While the tool is useful for those starting from scratch, Alex believes...
Episode 86 Stori AI – Marketing Agents to Power Your Brand
In this episode, Alex introduces the AI marketing tool called Stori AI. He highlights the features and pricing of the tool, as well as its integration capabilities. He also discusses the differentiation of Story AI from other AI marketing tools and how it creates a...
Episode 85: Daily Digest – Einstein Agents, Laptop Optimized AI, Perplexity Ads
In this episode of the AI Marketing Navigator, Alex discusses three key stories from the Rundown.ai newsletter. The first story is about Salesforce introducing two new AI agents to their Einstein AI platform: the Einstein SDR and the Einstein sales coach. These agents...
Episode 84: Ideogram 2.0 – AI Image Generation for Marketers(?)
In this episode, Alex highlights the AI image generator Ideogram 2.0. He discusses two standout features of the tool: its ability to render accurate human anatomy and its improved text rendering capabilities. Alex also mentions the importance of legal considerations...