Welcome To
The AI Marketing Navigator
Dive into the world of digital marketing as it intersects with the cutting-edge advancements in artificial intelligence with “The AI Marketing Navigator.” This podcast is your compass in the evolving landscape of AI-enhanced marketing, offering you daily insights, strategies, and actionable tips.
Latest Episode
In this episode, Alex dives into groundbreaking news about OpenAI about the imminent release of GPT-4.5 (next week?) and GPT-5 (May 2025). We explore how these releases mark a fundamental shift toward “unified intelligence” in AI interaction, making artificial intelligence more accessible and intuitive than ever before. The episode covers both the technical specifications and the broader implications for AI adoption and user experience.
Episode 11: Apple Intelligence – A New Day for AI Adoption
Summary Apple officially announced Apple Intelligence, bringing AI into Mac OS and iOS. The introduction includes features like intelligent writing tools, priority notifications, and personalized images. Siri is also getting a major upgrade with richer language...
Episode 10: Personalization Power-up – The Next Level of AI Personalization
Summary Personalization has been a marketing strategy for a long time, even before the digital age. It includes tactics like handwritten letters, loyalty programs, and personalized sales pitches. In the digital age, personalization has become more advanced with tools...
Episode 9: Daily Digest
Summary In this episode, Alex reflects on a previous episode that he felt was not up to par and discusses the importance of owning and learning from mistakes. He then highlights a Google Top Stories article about MIT researchers developing a video reviewing tool that...
![Episode 8: [UPDATE] How NOT to Curate AI Content](https://thedigitalpop.com/wp-content/uploads/2024/06/Episode-8-Youtube-Thumbnail-400x250.png)
Episode 8: [UPDATE] How NOT to Curate AI Content
Summary AI-powered content curation is transforming the landscape of marketing, but it still requires human touch and expertise to add context, creativity, and critical thinking. This episode was a clear reminder of that for me! After recording, I knew that content...
Episode 7: Generative AI 101
Summary In this episode, Alex Carlson provides definitions and explanations of key terms related to artificial intelligence (AI) and marketing. He starts by explaining what a large language model (LLM) is and how it works. He then discusses artificial neural networks...
Episode 6: GPT Highlight – Write For Me
Summary In this episode, Alex introduces a new show format called GPT Highlights, where he highlights a custom-built GPT from the OpenAI chat GPT store. He showcases a GPT called Write for Me, created by Huzzle Today. Alex explores various GPTs available in the store,...
Episode 5: Daily Digest
Summary In this episode, Alex Carlson discusses several AI startups that are gaining traction in the market. He highlights Convey, a company that creates 3D chat avatars to enhance the chatbot experience. He also mentions Kubrick, which allows users to prompt...
Episode 4 – Engineering Magic – The Art of Prompt Engineering
Summary The episode covers the concept of prompt engineering in generative AI tools, emphasizing its importance in obtaining unique and valuable outputs. It explores the process of prompt engineering, tips for optimizing prompts, and the potential for prompt...
Episode 3: Beyond Profit – Ethical Considerations in AI Marketing
Summary In this episode, the host discusses the ethical considerations in AI-powered marketing. The transformation of the marketing world thanks to AI brings new capabilities and options, but it's important to consider the complex ethical concerns. Transparency in AI...