The report from HubSpot titled ‘2024 AI Trends for Marketers’ highlights the increasing adoption of AI tools in marketing workflows. The report reveals that AI tool usage has increased from 21% in 2022 to 74% in 2023. Marketers are using AI tools to boost their personal careers and believe that most people will be using AI in the workplace by 2030. The most popular AI tools for marketers include chatbots, AI CRM software, visual AI tools, and AI productivity tools. Marketers are using AI for tasks such as email optimization, customer experience enhancement, tagline generation, top funnel data analysis, and content creation acceleration. While there are concerns and hesitations around AI adoption, marketers can take steps to feel more confident and secure in the AI future, such as signing up for AI courses, trying free AI demos, and viewing AI as an assistant for mundane tasks. AI adoption can drive career momentum for marketers by reducing manual task time, increasing productivity and creativity, conducting better data analysis, and understanding customers better. Marketers are also using AI to navigate content creation, with AI being used for research, brainstorming, and content generation. However, there is still resistance to fully adopting AI in content creation due to concerns about quality and accuracy. Marketing leaders see the value of AI in refreshing marketing strategies, boosting sales performance, nurturing customer relationships, and optimizing content creation. AI implementation can lead to unprecedented company growth, improved collaboration between departments, and an enhanced customer experience. Managers and leaders report an ROI on their AI investment, with tools that make employees more productive and enable data-driven decisions being the most valuable. AI also assists in hiring practices, with AI implementation specialists being hired to support AI adoption. HubSpot users report receiving ROI on AI-generated email content. Overall, the report emphasizes the increasing adoption and benefits of AI in marketing and provides insights for marketers and leaders to navigate the AI landscape.
Keywords
AI trends, marketers, AI adoption, AI tools, personal productivity, business growth, chatbots, CRM software, visual AI tools, productivity tools, email optimization, customer experience, data analysis, content creation, career momentum, content generation, content quality, marketing strategies, sales performance, customer relationships, collaboration, ROI, hiring practices
Takeaways
- AI tool usage in marketing has increased from 21% in 2022 to 74% in 2023.
- Marketers are using AI tools to boost their personal careers and believe that most people will be using AI in the workplace by 2030.
- The most popular AI tools for marketers include chatbots, AI CRM software, visual AI tools, and AI productivity tools.
- Marketers are using AI for tasks such as email optimization, customer experience enhancement, tagline generation, top funnel data analysis, and content creation acceleration.
- There are concerns and hesitations around AI adoption, but marketers can take steps to feel more confident and secure in the AI future.
- AI adoption can drive career momentum for marketers by reducing manual task time, increasing productivity and creativity, conducting better data analysis, and understanding customers better.
- Marketers are using AI to navigate content creation, but there is still resistance due to concerns about quality and accuracy.
- Marketing leaders see the value of AI in refreshing marketing strategies, boosting sales performance, nurturing customer relationships, and optimizing content creation.
- AI implementation can lead to unprecedented company growth, improved collaboration between departments, and an enhanced customer experience.
- Managers and leaders report an ROI on their AI investment, with tools that make employees more productive and enable data-driven decisions being the most valuable.
- AI also assists in hiring practices, with AI implementation specialists being hired to support AI adoption.
- HubSpot users report receiving ROI on AI-generated email content.
Actions for Marketers
- Experiment with free trials of AI tools
- Focus on AI tools that boost productivity and data-driven decisions
- Collect and analyze results to prove AI’s value to leadership
- Stay updated on AI policies and best practices
