In this episode of the AI Marketing Navigator, Alex discusses three key stories from the Rundown.ai newsletter. The first story is about Salesforce introducing two new AI agents to their Einstein AI platform: the Einstein SDR and the Einstein sales coach. These agents autonomously engage with leads and provide training to sales development reps. The second story is about Nvidia releasing a small language model optimized to run on local devices, which is a step towards widespread AI adoption. The final story is about Perplexity AI planning to introduce advertising on its AI-powered search platform, potentially changing the search landscape.
Keywords
AI marketing, Salesforce, Einstein AI platform, AI agents, chatbots, Nvidia, small language model, local devices, Perplexity AI, AI-powered search, advertising
Takeaways
- Salesforce has introduced two new AI agents, the Einstein SDR and the Einstein sales coach, to their Einstein AI platform, which autonomously engage with leads and provide training to sales development reps.
- Nvidia has released a small language model optimized to run on local devices, which is a step towards widespread AI adoption on personal devices.
- Perplexity AI plans to introduce advertising on its AI-powered search platform, potentially changing the search landscape and increasing competition for large players like Google and Bing.
Action Items for Marketers:
- Explore Salesforce’s AI agents: Familiarize yourself with Einstein SDR and Sales Coach. Consider potential marketing applications and prepare for AI integration in your workflows.
- Investigate small language models: Research Nvidia’s device-optimized model. Explore opportunities for on-device personalization in marketing interactions.
- Prepare for AI search advertising: Study AI-powered search tools like Perplexity. Develop strategies for advertising on these platforms and optimize content accordingly.
Links:
https://www.salesforce.com/news/stories/einstein-sales-agents-announcement/
https://blogs.nvidia.com/blog/mistral-nemo-minitron-8b-small-language-model/
https://finance.yahoo.com/news/perplexity-ai-launch-ads-search-182450047.html
