June 7, 2024
Episode 7: Generative AI 101
Summary In this episode, Alex Carlson provides definitions and explanations of key terms related to artificial intelligence (AI) and marketing. He starts by explaining what a large language model (LLM) is and how it works. He then discusses artificial neural networks (ANNs) and their computational model inspired by the human brain. Next, he introduces transformer […]

Summary

In this episode, Alex Carlson provides definitions and explanations of key terms related to artificial intelligence (AI) and marketing. He starts by explaining what a large language model (LLM) is and how it works. He then discusses artificial neural networks (ANNs) and their computational model inspired by the human brain. Next, he introduces transformer models, which are designed to handle sequential data like text, and explains how they use self-attention mechanisms to weigh the importance of different words in a sentence. Finally, he defines GPT (Generative Pre-trained Transformer), which is known for generating contextually relevant and coherent text.

Keywords

AI marketing, large language model, LLM, artificial neural network, ANN, transformer model, self-attention mechanism, GPT, Generative Pre-trained Transformer

Takeaways

  • A large language model (LLM) is a type of AI that can recognize and generate text by learning patterns in language from a large amount of training data.
  • Artificial neural networks (ANNs) are computational models inspired by the human brain and are used to solve problems by processing information through interconnected nodes or neurons.
  • Transformer models are neural network architectures designed to handle sequential data like text and use self-attention mechanisms to weigh the importance of different words in a sentence.
  • GPT (Generative Pre-trained Transformer) is a type of transformer model that has been pre-trained on a large subset of text data and is known for generating contextually relevant and coherent text.

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