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February 15, 2025
Episode 260: Perplexity’s Deep Research – The Best Deal in AI(?)
In this episode of AI Marketing Navigator, Alex Carlson discusses Perplexity’s new deep research agent, highlighting its competitive advantages over other AI tools like OpenAI and Gemini. He delves into the research process, the tool’s performance on benchmark exams, and its pricing model, emphasizing the value it offers to users. The conversation also addresses the […]

In this episode of AI Marketing Navigator, Alex Carlson discusses Perplexity’s new deep research agent, highlighting its competitive advantages over other AI tools like OpenAI and Gemini. He delves into the research process, the tool’s performance on benchmark exams, and its pricing model, emphasizing the value it offers to users. The conversation also addresses the challenges and limitations of the tool, concluding with a positive outlook on its potential in the AI landscape.

Keywords

AI marketing, Perplexity, deep research agent, OpenAI, Gemini, AI tools, research productivity, AI comparison, technology accessibility, AI pricing

Takeaways

Perplexity’s deep research agent is a game changer in AI.

The tool offers a freemium model, making it accessible to many.

It performs comparably to OpenAI’s paid models at no cost.

The research process is transparent and efficient.

Perplexity’s agent can complete tasks in minutes that would take hours.

It has a strong performance on benchmark exams.

The tool’s pricing structure is highly competitive.

Perplexity is evolving from a search engine to a comprehensive platform.

There are some limitations in specialized queries.

Overall, Perplexity is making powerful AI tools accessible to everyone.

Links

⁠https://www.youtube.com/watch?v=K2q_uk37_lE&t=2s⁠

⁠https://www.reddit.com/r/perplexity_ai/comments/1inv2ey/i_built_a_deep_research_agent_with_perplexity_api/⁠

⁠https://www.reddit.com/r/perplexity_ai/comments/1inv2ey/i_built_a_deep_research_agent_with_perplexity_api/⁠

⁠https://www.perplexity.ai/hub/blog/introducing-perplexity-deep-research⁠

⁠https://opentools.ai/news/perplexity-ai-debuts-deep-research-alpha-to-challenge-the-big-leagues⁠

⁠https://www.techradar.com/computing/artificial-intelligence/openais-deep-research-smashes-records-for-the-worlds-hardest-ai-exam-with-chatgpt-o3-mini-and-deepseek-left-in-its-wake⁠

⁠https://felloai.com/2025/02/openai-launches-deep-research-a-new-tool-that-cuts-research-time-by-90/⁠

⁠https://www.perplexity.ai/page/hugging-face-builds-open-deep-KWIUAHxYTu.l66L_e0ewTw⁠

⁠https://smythos.com/ai-agents/ai-tutorials/perplexity-ai/⁠

⁠https://www.pymnts.com/artificial-intelligence-2/2025/perplexity-adds-ai-assistant-that-calls-other-apps-and-performs-tasks/⁠

⁠https://opentools.ai/news/perplexity-ai-the-search-engine-revolutionizing-how-we-find-information⁠

author avatar
Alex Carlson

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