In this episode of AI Marketing Navigator, Alex Carlson discusses three significant updates in the AI marketing space: the unveiling of ‘Humanity’s Last Exam’ benchmark test for AI models, a new citation feature in the Anthropic Claude API, and a demo of the prospect research agent from Agent.ai. The conversation highlights the importance of these developments in evaluating AI capabilities and enhancing user experience.
Keywords
AI marketing, benchmark tests, Claude API, prospect research, AI tools
Takeaways
- Humanity’s Last Exam is a collaborative benchmark for AI.
- The benchmark was created with contributions from 1,000 experts.
- Current AI models struggle with the new benchmark tests.
- Claude’s citation feature enhances transparency and accuracy.
- The prospect research tool can enrich marketing strategies.
- AI models scored below 10% on the new benchmark.
- The benchmark aims to identify gaps in AI capabilities.
- The Claude API’s new feature is only available through API.
- The prospect research tool provides detailed insights on individuals.
- Staying updated with AI tools is crucial for marketers.
Links
https://agent.ai/agent/prospect-researcher
https://www.aibase.com/news/14969
https://www.anthropic.com/news/introducing-citations-api
https://techcrunch.com/2025/01/23/anthropics-new-citations-feature-aims-to-reduce-ai-errors/
https://qz.com/ai-benchmark-humanitys-last-exam-models-openai-google-1851745995
https://www.ainews.com/p/humanity-s-last-exam-a-new-harder-benchmark-for-frontier-ai-testing
