Summary
In this episode, Alex Carlson provides updates on OpenAI’s ChatGPT 4o and Google I/O 2024. ChatGPT 4o now supports real-time interaction with users through text, audio, and visual inputs, making human-computer interaction more natural. It outperforms previous models in various categories. At Google I/O 2024, Google introduced the new AI overview feature in their search experience, offering dynamic answers to user queries and the ability to adjust search results. However, there is room for improvement as some results are inaccurate or misleading. Despite the changes, Google assures publishers that it will still drive traffic to their content.
Keywords
AI marketing, OpenAI, ChatGPT 4.0, Google I.O. 2024, AI overview, search experience, marketers, future of search
Takeaways
- OpenAI’s ChatGPT 4.0 now supports end-to-end text, visual, and audio input, marking a significant advancement in AI language models.
- Google’s new AI overview feature in the search experience presents dynamic answers to user queries, signaling a transformation in the traditional search landscape.
- Marketers need to prepare for the evolving paradigm of search, driven by AI, and continue to leverage search as a channel for reaching audiences.
