In this episode of the AI Marketing Navigator, Alex Carlson discusses the latest updates in AI marketing, focusing on OpenAI’s recent announcements, including the launch of Sora, a new video generation model. He also highlights Google’s advancements with Gemini 2.0 and various agentic AI projects, such as Project Astra and Project Mariner. The episode concludes with insights into the adoption of AI technologies among college students, particularly in the context of their studies and the impact of outages on their usage.
Keywords
AI marketing, OpenAI, Google, Gemini 2.0, agentic AI, Sora, college students, AI adoption, technology updates, content generation
Takeaways
- OpenAI is launching new features during their 12 days of announcements.
- Sora, the new video generation model, has mixed reviews.
- Google’s Gemini 2.0 offers enhanced reasoning and multi-modal capabilities.
- Project Astra integrates AR and AI for real-time assistance.
- Deep research agents could revolutionize academic writing.
- Project Mariner allows autonomous web navigation and task completion.
- AI adoption is significantly high among college students.
- Outages of AI tools can greatly affect student performance.
- The competition in AI is intensifying between tech giants.
- The future workforce is increasingly reliant on AI technologies.
Links
https://www.techradar.com/news/live/12-days-open-ai-live-2024
https://www.tomsguide.com/news/live/12-days-of-open-ai-announcements-live-chatgpt-sora-canvas
https://www.cnbc.com/2024/12/09/openai-releases-sora-its-buzzy-ai-video-generation-tool.html
https://mashable.com/article/openai-sora-release
https://www.theverge.com/2024/12/9/24317092/openai-sora-text-to-video-ai-launch
https://www.cnbc.com/2024/12/11/google-releases-the-first-of-its-gemini-2point0-ai-models.html
https://9to5google.com/2024/12/11/gemini-advanced-deep-research/
https://www.businessinsider.com/google-gemini-2-0-ai-agents-2024-12
https://techcrunch.com/2024/12/11/google-unveils-project-mariner-ai-agents-to-use-the-web-for-you/
https://beebom.com/project-mariner-google-ai-agent-perform-tasks-chrome/
https://blog.google/technology/google-deepmind/google-gemini-ai-update-december-2024/
https://x.com/i/trending/1867018563200196878
