In this episode of the AI Marketing Navigator, Alex Carlson introduces the concept of large geospatial models, particularly focusing on Niantic, the company behind Pokemon Go. He discusses how Niantic has collected vast amounts of data to create sophisticated AI models that can predict and map the physical world. The conversation also delves into the implications of this technology for businesses and consumers, highlighting the potential benefits and significant privacy concerns that arise from extensive data collection. Alex emphasizes the need for ethical considerations in marketing practices as the industry navigates this new landscape.
Keywords
AI marketing, geospatial models, Niantic, Pokemon Go, data privacy, augmented reality, machine learning, ethical marketing, technology implications, consumer behavior
Takeaways
- Niantic has collected over 30 billion images since Pokemon Go launched.
- Large geospatial models process the physical world using geographical data points.
- The scale of data collection for LGMs is unprecedented.
- Niantic’s origins trace back to a CIA venture capital arm.
- The technology has applications beyond gaming, including AR and VR.
- Privacy concerns are significant with extensive data tracking.
- There is a fine line between personalization and privacy invasion.
- Marketers must ensure strong privacy protections in their practices.
- Ethical use of AI technology is crucial for long-term success.
- The future of marketing will involve navigating complex societal implications.
Links
https://www.404media.co/pokemon-go-players-have-unwittingly-trained-ai-to-navigate-the-world/
https://nianticlabs.com/news/largegeospatialmodel?hl=en
https://newsroom.haas.berkeley.edu/magazine/fall-2017/mapping-the-future/
https://opentools.ai/news/pokemon-go-players-unknowingly-train-ai-to-navigate-the-world
https://www.marketsandmarkets.com/blog/SE/future-smart-glasses
https://nianticlabs.com/news/niantic-snap-partnership?hl=en
https://nianticlabs.com/news/largegeospatialmodel?hl=en
https://cypressei.com/engineering/what-is-geospatial-modeling/
https://ethicalgeo.org/the-current-state-of-geoai/
