In this episode of AI Marketing Navigator, Alex Carlson introduces the new AI model Palmyra from Writer, a company focused on providing generative AI solutions for large enterprises. The discussion covers the various models within the Palmyra family, their features, and the importance of security and privacy in enterprise AI applications. The episode also delves into the innovative tool calling capabilities of the new Palmyra X004 model, which allows for agentic AI behavior, and the use of synthetic data for training these models. Finally, Carlson discusses the pricing structure of the Writer platform and its potential for marketers and enterprises looking to adopt AI solutions.
Keywords
AI marketing, Palmyra, Writer, enterprise AI, agentic AI, synthetic data, tool calling, AI models, business applications, pricing
Takeaways
- Writer is focused on enterprise-level AI solutions.
- Palmyra models are designed with security and privacy in mind.
- The new Palmyra X004 model features tool calling capabilities.
- Agentic AI behavior is becoming a reality with new models.
- Synthetic data training reduces costs and improves efficiency.
- Writer has specialized models for healthcare and finance.
- The platform allows for customization and fine-tuning for businesses.
- Tool calling can automate complex workflows across systems.
- Writer’s pricing is competitive for enterprise solutions.
- AI adoption is increasing as security concerns are addressed.
Action Items for Marketers
- Try the demo on writer.com and see if it’s a good fit for your business.
- If you are a marketer or manager trying to bring AI into your enterprise, consider pitching writer.com.
Links
https://writer.com/blog/actions-with-palmyra-x-004/
https://writer.com/blog/introducing-palmyra-med-and-palmyra-fin/
https://en.wikipedia.org/wiki/Writer_Inc.
https://writer.com/blog/palmyra/
