In this episode of the AI Marketing Navigator, Alex Carlson explores the concept of temporal marketing with AI, focusing on how timing can enhance marketing effectiveness. He discusses various strategies such as AI-powered circadian marketing, real-time event-triggered marketing, and dynamic pricing models. The conversation emphasizes the importance of personalization and the potential future of marketing as AI technology evolves.

Keywords

AI marketing, temporal marketing, personalized marketing, real-time marketing, circadian marketing, event-triggered marketing, dynamic pricing, consumer behavior, marketing technology, future of marketing

Takeaways

• Temporal marketing focuses on delivering content at the right time.
• AI can enhance the timing and personalization of marketing messages.
• Circadian marketing aligns messages with consumers’ biological rhythms.
• Real-time marketing can be triggered by events like sports games.
• Dynamic pricing could change based on individual consumer behavior.
• AI can help create immersive marketing experiences around historical events.
• Urgency in marketing can be personalized and more effective with AI.
• Weather-based marketing can be scaled and personalized with AI.
• The future of marketing will likely involve more personalized offers.
• AI’s role in marketing will continue to evolve and become more impactful.