In this episode of the AI Marketing Navigator, Alex Carlson discusses two major updates in the AI marketing landscape: the integration of AI features in Slack and Salesforce, and a partnership between Runway and Lionsgate to explore AI in film production. The conversation highlights the importance of integrating AI into existing workflows to enhance productivity and the implications of AI in Hollywood, particularly in light of ongoing discussions about AI’s role in creative industries.
Keywords
AI marketing, Slack, Salesforce, Runway, Lionsgate, AI integration, productivity, film production, agentic AI, Hollywood
Takeaways
- Slack is integrating new AI features to enhance productivity.
- The partnership between Runway and Lionsgate raises questions about AI in Hollywood.
- Agentic AI is changing perceptions of AI as a partner rather than just a tool.
- Work productivity is hindered by repetitive tasks and poor information access.
- Integration of AI into existing tools is crucial for effectiveness.
- The future of AI in marketing is tied to its adoption in everyday workflows.
- Hollywood’s access to advanced AI models could revolutionize film production.
- Individual creators may benefit from AI models trained on proprietary content.
- Feedback from users of new AI features is essential for improvement.
- Staying informed and adaptable is key in the evolving AI landscape.
Action Items for Marketers
- Explore new Slack/Salesforce AI features
- Monitor Runway’s developments for content creation
- Prepare for the era of AI “co-workers” and assistants
- Develop strategies to maintain human value in AI-driven workflows
Links
https://www.salesforce.com/news/stories/slack-dreamforce-24/
https://salesforce.com/agentforce/
https://runwayml.com/news/runway-partners-with-lionsgate
