In this episode of AI Marketing Navigator, Alex Carlson introduces Artisan AI, a platform designed to automate outbound sales processes using AI agents. The focus is on Ava, the AI business development representative, who can automate a significant portion of B2B demand generation, manage campaigns, and provide insights. The discussion covers Ava’s capabilities, including lead research, personalized email writing, and future features like LinkedIn outreach. The episode concludes with a note on pricing and the potential benefits for small teams looking to enhance their sales efforts.
Keywords
AI marketing, Artisan AI, sales automation, AI agents, outbound sales, B2B marketing, digital marketing, AI tools, sales development, marketing technology
Takeaways
- Artisan AI automates outbound sales processes effectively.
- Ava can handle over 80% of B2B demand generation tasks.
- The platform offers personalized email writing capabilities.
- Ava acts as a sales coach, providing actionable feedback.
- Integration with third-party tools enhances Ava’s functionality.
- Ava can perform web scraping for lead research.
- The tool is designed for small to enterprise-level businesses.
- Pricing is customized based on lead volume and needs.
- Future features include LinkedIn outreach automation.
- Artisan AI aims to streamline sales activities significantly.
Action Items for Marketers
- Check out Artisan AI, and see if it makes sense to test out an Artisan with your budget
Links
https://www.artisan.co/ai-sales-agent
