In this episode, Alex Carlson discusses how AI has been used in marketing for a long time, even before the recent boom in generative AI. He highlights three key concepts: personalized recommendations, customer segmentation, and sentiment analysis. These concepts have been optimized and improved with AI and machine learning, but they have not received as much attention as the newer AI tools. Carlson emphasizes that while AI is booming and bringing new possibilities, it has already been tested and proven to be beneficial. The difference now is that AI is extending beyond large enterprises and entering the realm of personal wellness and storytelling.

Keywords

AI marketing, personalized recommendations, customer segmentation, sentiment analysis, AI tools, generative AI, machine learning

Takeaways

• AI has been used in marketing for a long time, even before the recent boom in generative AI.
• Personalized recommendations, customer segmentation, and sentiment analysis are three key concepts that have been optimized with AI and machine learning.
• AI is extending beyond large enterprises and entering the realm of personal wellness and storytelling.
• While AI is new and exciting, it has already been tested and proven to be beneficial.